Big Data is Too Small: How the Digital Divide Leaves People Out

In my post on’s MediaShift, I contend that Big Data is Too Small. I will also be giving a talk on the topic at the American Sociological Association’s Annual Meeting on August 13 in New York. Here’s the lede:

“The utopian hype over Big Data is being critiqued on many fronts. After all, it isn’t that new. The Romans and the Nazis amassed huge amounts of data on their populations. And then, of course, there is the creepy, Big Brother aspect.

However, one problem no one seems to be talking about is that Big Data is too small.

That may sound like a contradiction, what with the kajillions of information bytes that makes it not just data but “Big” data. Indeed, digital technology has enabled researchers to access, store and analyze unprecedented massive amounts of data, often online.”

To read the full story, click here.

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